To provide opportunities for people in their communities to become the best they can be. We work with integrity to inspire and educate, placing enjoyment at the heart of everything we do. Respect underpins all our work, and we are inclusive of everyone. We will always: Do what’s right within our local area through a sense of social responsibility​ Work with individuals and focus on what we can do.​ Use our position as the community arm of Hull Kingston Rovers to work in collaboration with local people and groups.​ Work with trusted partner organisations to achieve shared outcomes that benefit communities and individuals.​ Continue to seek trusted funders and sponsors to enable us to develop and expand our work which changes lives in positive and profound ways.​ Provide fun and enjoyment for all our participants.